Škoda / We Love Cycling



T-shirt illustration for We Love Cycling — by Škoda Auto. A global cycling community and an online magazine that brings you original stories, fresh videos and special reports from the wide world of cycling.

The idea of the design is based around the negative space of the Škoda logo, and simply represents the joy of riding a bicycle by celebrating the beauty of surroundings and environment. Especially the nature.

One of the huge ambassadors of WLC is also the famous NHL goalie Dominik Hasek, who has been wearing the T-shirt on many public occasions.