Pilsner Urquell

As a part of the MUSTARD agency team, I was also hands-on responsible for lots of designs and illustrations created for their flagship client - Pilsner Urquell. In terms of style, it was a completely different thing than this one here. Mostly a colourful flat vector with clean shapes and a more universal and generic style.

Fast-forward from those better days, after I left the company to chase dragons and hurricanes, I was invited to an international tender for Pilsner Urquell, to create a small test-batch of new illustrations. This time using my signature approach and with a hope to win the tender and create a pretty huge number of these in the same style. Sadly I didn't succeed.  — So this... This, is my personal and desired take on the style and feeling I wish I could incorporate to their brand illustration guidelines. 

I'm gonna reveal two more images from the series in the near future. Just to keep some new illustration for my instagram feed. :D

︎ Don't forget to watch the time-lapse video below, showing the whole drawing process.  

︎Watch the process (time-lapse video)